When you think about it, the retail experience has changed a lot in recent years. Ecommerce has made it possible for you to get pretty much anything your heart desires without leaving your home. In turn, brick-and-mortar retail locations have shifted their focus from making an immediate sale to creating an experience that makes consumers want to come back to their locations again and again.

While retail in general has certainly undergone some noticeable changes over the past few years, the same can’t really be said about the automotive industry. That is, the same couldn’t necessarily be said about our industry until now.

The brand we represent has updated its approach to retail and our Peabody, MA BMW dealership is responding to the call. We’re renovating our property so that it meets the BMW brand’s new, exacting standards and we couldn’t be happier about it.

We’re just the third BMW dealership in the country to renovate our location so that it reflects the BMW brand’s new requirements. Would you expect anything else from a progressive BMW dealership like ours? Just like we pride ourselves on having the latest BMW models, we’re proud to be on the cutting edge of change.

When our renovations are done, our space will be even more open and inviting. Our customer waiting lounge will be more comfortable and you’ll be able to enjoy updated amenities designed with your comfort and enjoyment in mind. We’ll be able to display more of the latest BMW models in our showroom, too. Our service area will be completely enclosed as well, which means you’ll be protected from the New England elements at all times whenever you bring your car into our BMW service center.

We invite you to visit our BMW dealership near Lynnfield, MA to see what’s going on at our location. By seeing our property now, you’ll have a better appreciation of what our location will look like when our extensive renovation is complete. Stop by BMW of Peabody today!